JAX Pet Sitting Case Study: Conversion-focused pet business website
Jax Pet Sitting started with a simple mission:
give pet parents peace of mind when they’re away from home. Based in Jacksonville, they wanted a brand that felt warm and trustworthy, like a best friend looking after your furry family. Now, they offer personalized pet-sitting services that make tails wag and owners smile.
Where We Started.
Jax Pet Sitting had been Jacksonville’s go-to pet care pros for 18 years. They’d won hearts with premium dog walking, expert cat sitting, and cozy overnight care. But their online presence? It wasn’t fetching the attention it deserved. With more pet parents looking for trusted care than ever, they needed a digital home that could wag its tail as proudly as they did. Here’s what was holding them back:
Not mobile-friendly: 68% of Jacksonville pet owners search for “dog walker near me” on their phones, but the site wasn’t keeping up.
Hard to find: Folks searching “emergency pet sitting Jacksonville” or “overnight dog boarding” couldn’t easily spot them—SEO needed some love.
Outdated design: Too many navigation options left pet parents confused, wondering if they’d ever find what they needed.
More design woes: Not enough white space made the site feel cramped and chaotic, while words stretched across the whole page looked overwhelming—making it hard for visitors to feel calm and confident about trusting their furry friends to Jax Pet Sitting.
How We Helped.
We rolled up our sleeves and created a Squarespace site that felt like a cozy pet haven—warm, inviting, and full of heart. With a playful color palette and easy-to-navigate design, we made sure pet parents could book with confidence. Then, we added heartfelt copy that spoke directly to their worries, letting them know their furry friends were in the best hands. It was all about building a space that felt like a big, reassuring hug.
The Impact.
Jax Pet Sitting’s new site became their dream online home—a place that truly captured their caring, trustworthy vibe. Pet parents started reaching out, drawn in by the welcoming design and words that made them feel at ease. Best of all, the Jax Pet Sitting team felt proud to share their brand, knowing it now matched the love they put into every pet they care for.
Website Visitors
Website Visitors
17
46
Second Month
First Month
302
173
Online Inquiries
Online Inquiries
A peek at Jax Pet Sitting’s new site—cozy, playful, and oh-so-trustworthy!
Ready to Bring Your Vision to Life?
Loved Jax Pet Sitting’s transformation? Let’s create a site that feels just as perfect for your business. Get in touch, and let’s make your vision shine!