Hi, I’m Dana and this is My Story YOUR Story:
My journey as a Squarespace web designer is just the beginning. What matters most is creating a website that tells YOUR story and connects with your ideal audience.
I'm a strategic, creative, results-driven Squarespace web designer and catalyst for measurable business growth online.
My passion for travel and helping businesses thrive inspired the unique name of Far Woe Design Co. - a play on "fernweh," the German word for longing for unseen places. Just as I yearn to explore new horizons, I'm driven to guide your business towards untapped growth through strategic Squarespace web design.
I'm not just a web designer –
I'm a business growth partner.
Strategic Design That Drives Real Results
I'm not just a Squarespace web designer – I'm a business growth partner….and let’s not forget — a stellar copywriter and humble, too!
At Far Woe Design Co., I create custom websites with personalized care and attention that work as hard as you do:
turning visitors into customers
and showcasing your expertise in ways that connect and convert.
What makes my approach different?
I believe that great web design goes beyond aesthetics to deliver measurable business outcomes:
Increased Sales: My jewelry artisan client saw online sales jump 75% in just two months after launch
Premium Client Attraction: Event planning clients doubled their high-end package inquiries with a strategically designed site
Time Freedom: My clients spend less time managing their websites and more time focused on what they do best
The Strategy Behind
Beautiful Design
After helping countless small businesses transform their online presence, I've discovered something important —
The most successful websites balance two critical elements:
Strategic design that aligns perfectly with your brand – creating a digital presence you're proud to share
Intentional user journeys that guide visitors to action – converting interest into real business results
That's exactly what I create for every client. No generic templates or outdated designs – just custom Squarespace web design strategically built to grow your business.
ABOUT ME
Dana Lupo
When I'm not transforming businesses with strategic design & copywriting, here's what you might find me doing:
Getting design "feedback" from my team of four opinionated cats (the true executives of Far Woe Design Co!)
Discovering cozy coffee & book shops wherever I travel
Operating from my creative spaces in Pensacola, Jacksonville and sometimes, Bryson City and Greenville
Bringing my cancer survivor resilience and unstoppable energy to every project I touch
Helping small businesses find their unique voice online through strategic design and copy
Creative Community
I'm proud to be part of an amazing creative community! While I handle most projects solo, having strong connections with other talented designers means I can always ensure your project gets exactly what it needs to shine.
Richard Aronson – StoryBrand Guide & Messaging Strategist
Richard helps small businesses clarify their message so customers listen. As a certified StoryBrand Guide, he works with clients who are tired of spinning their wheels with marketing that doesn’t connect. He builds simple, strategic messaging that turns confusion into confidence—and transforms websites into powerful sales tools. If a business owner isn’t sure what to say or how to say it, that’s where Richard comes in.
Ready to Transform Your Online Presence?
Let's create a website that doesn't just look stunning but actively contributes to your business growth. I can't wait to hear your story and turn your business goals into digital reality!